Ms Koo Hui Ying
Kampung Connector
Ground-Up Initiative
Fireside Chat

Hui Ying is one of the Kampung Connectors at Ground-Up Initiative (GUI)! Through her diploma in Tourism and Resort Management, as well as a Bachelor of Arts (Communication), she had received opportunities to work and volunteer at Changi Airport, the Society for the Prevention of Cruelty to Animals (SPCA), TOUCH Community Services as well as Wildlife Reserves Singapore (Jurong Bird Park). Hui Ying’s experiences have resulted in her love for being in the act of service – thus leading her to GUI, a non-profit organisation set up to nurture creativity and risk-taking in future leaders. By connecting and involving people in nature through farming and woodworking activities, GUI aims to create a mindful connection for urban dwellers to explore and (re)connect through conscious living.

Currently, Hui Ying oversees Marketing & Communications, as well as Volunteer Management of the organisation. Her friendly and welcoming demeanour makes many coming to GUI feel at home!