Dr Siok Kuan Tambyah
Associate Professor
National University of Singapore
Fireside Chat

Siok Kuan Tambyah is an Associate Professor of Marketing at the NUS Business School, National University of Singapore. Her research and teaching interests are focused on consumption and identity, consumer culture, and wellbeing. She has been involved in research on the happiness of Singaporeans for the past two decades, and has published four books and numerous book chapters and articles on this topic. Siok also teaches undergraduate courses on “The Pursuit of Happiness” and “The Business of Happiness”. She is most happy when exploring new ideas, and new places in Singapore and around the world